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Strahm Communications July 26, 2011


A compendium of strange-but-true recent events as reported in the legitimate press.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of every day life.
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News From
Strahm Communications
 Idea of
the Week
 Tech Tip





A different kind of hunting.

What’s Your Cyber Speed?
A Message From Strahm Communications
The QR mobile barcode EXPLOSION!

How to make the best use of QR codes!

Get better results with your online promotions by coordinating direct mail and email with QR codes. QR codes can be seamlessly linked to personalized web pages with your company’s products and services.

When your customers get a QR code they have the added option to take a picture of it with a mobile device that directs them to a web page that is easy to read and interact with. Once there, they can act on your promotion right away, request more information or navigate your site further.

At Strahm Communications we can integrate QR codes into a fully integrated multi-channel marketing campaign using our variable imaging technology to make your customer data work with your existing marketing images and content.

To learn more call or contact me today,

Derek Knell
derek@strahmcom.com
415-459-5409
Idea of the Week
Go Where the Money Is

Are you wasting your time, money, and enthusiasm on people who sincerely aren’t interested in what you have to offer? Instead of looking for suspects who may have the capacity to buy your product or service some day down the road, start seeking prospects who are qualified to do so today. In other words, go where the money is. Here are some tips on how to find prime, qualified targets today:
  • Build a strong client list of names, addresses, e-mails, and phone numbers by placing customers on a preferred client mailing and announcement list. After requesting to add them to your client list, be sure to follow through and make formal announcements once you compile your client list.
  • Use the Internet to search for other industries that have a similar target audience (those who are complementary versus competitive with your business). When you determine which other businesses would also sell to your client, contact them and offer to share or trade prospect names with them.
  • Don’t limit your prospecting simply to previous or current customers. A large number of high-quality prospects and leads can be turned into profitable clients through regular and strategic communication with them.
  • Avoid general advertisements, letters, or promotions. Always make sure that your offers refer to a specific product or service. This way, readers with strong interests can easily qualify themselves and take advantage of your offer.
  • Always focus your efforts on the markets, prospects, and activities that offer you the highest probability of a payoff. The less energy you waste on suspects, the more you have left for big, rewarding prospects.


See more great ideas like this!
Click here to visit the Strahm Communications Ideas Collection.

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Tech Tips
How Fast Is Your Internet Connection Speed?

Have you ever wondered if your computer is running at the speed you are paying for? While checking e-mail, Facebook, or other internet browsing doesn't use much bandwidth, downloading music, movies, or videos can slow down your computer speed immensely if don't have an optimized connection.

Here are a few sites that enable you to easily check the speed of your internet connection:
Your internet connection speed can be affected by many factors. Here are a few steps to ensure you receive the most accurate test results:
  • Close other open browser windows, as well as other programs that are connected to the internet before testing.

  • Because running the tests during "peak hours" will show less speed when compared to running the same tests during "low traffic" or night hours, re-check during different times of the day and different days of the week and track your results.

  • After five or six tests, calculate the average to determine the approximate speed you are receiving.
While your internet connection may not be as fast as you'd like every time you boot up, you can rest assured that our team of professionals will astonish you with speedy service every time you use our print shop!

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